The non-passing ones

I hate failing students, but at the same time I don't understand how you fail a class. I mean it's not that hard to pass....listen, follow directions, work hard and complete assignment...it's not rocket science. What boggles my mind even more is that there are students that have straight 100%s and then those that have 34%s. 

Quarter three is coming to a close which prompts me to create a whose failing list for each grade level. Each quarter I create this list and have noticed there are repeat offenders. I typically post this list two weeks prior to the quarter ending so they can get their act together and pass. There is nothing I hate more when a student asks for extra work when they are failing because we all know that if you did the work that was assigned this conversation would not be happening. 

 The sad thing is that a majority of the students on this list seem not to care...they're not panicking! They either don't care or they're so used to this happening that failing does not phase them. At this point in the game if you have failed multiple quarters the chances of you having to repeat a class is rather high. Even this piece of information does not seem to light the fire underneath them. Not only are the students not freaking out, but the parents are not even calling to see why they are not passing. I am the one calling the parents and informing them on their student's non-passing grade. Now tell me ...is there anything wrong with this scenario?